Scott & Jon's Debuts New Branding and Positioning, Elevating the Future of Frozen Seafood
Scott & Jon's, the fast-growing seafood brand known for fresh-tasting, restaurant-quality meals, is unveiling a new brand identity that delivers a more elevated look and feel while staying true to its Maine roots.
The updated branding is an evolution, not a full overhaul, and reflects what consumers want most today: higher protein, delicious flavors, and meals made with real, premium ingredients. The refreshed packaging, upgraded recipes, and new brand messaging were shaped by extensive consumer testing.
"The message from consumers was clear: taste comes first, but trust is what gets them to try seafood from the freezer," said Scott Demers, Co-Founder and co-CEO. "Our refreshed look, improved recipes, and Fresh Taste Promise work together to remove hesitation and deliver the kind of flavor and freshness people expect from a seafood brand born in Maine."
What's New
- A More Premium Look – An elevated yet approachable design across packaging and digital platforms that highlights taste, freshness, and real ingredients.
- New Logo & Tagline – "Seafood Expertise, Born in Maine" strengthens the brand's focus on seafood and celebrates the founders' Maine upbringing.
- Enhanced Recipes – Revamped and more restaurant-inspired recipes across top meals, informed by consumer taste tests to deliver more satisfying flavor in every bite.
- Appetite-Forward Food Photography – New photography that highlights the ingredients and showcases the seafood in a mouthwatering way.
- Fresh Taste Promise – A new on-pack commitment that reassures consumers about microwaving seafood; a majority of consumers stated this promise reduces concerns and builds trust.
- A More Useful Website – A redesigned, more sophisticated site with increased appetite appeal and improved navigation with the ability to search meals by type (pasta, rice bowls, gluten free, and more).
- Elevated Founder Story – Deeper storytelling across the website and back of pack to strengthen authenticity and connection, rooted in the brothers' Maine upbringing.
Available nationwide, Scott & Jon's is entering a new chapter aimed at boosting brand awareness and continuing its rapid growth across the frozen aisle. With upgraded recipes, clearer messaging, and a stronger promise of seafood expertise, the brand is making it easier than ever for shoppers to feel confident choosing convenient seafood any night of the week.
